10 years Zuckerberg … 10 years urge for information versus the urge for objectivity Print
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photo-online_communityLinkedin, facebook, twitter, ecademy and likewise social media have become commonplace in our modern society. Companies that are not yet active on these platforms will unavoidably run behind their competitors that have embraced social media in their marketing strategy and in their communication to customers and other stakeholders.

Also as to communication on quite technical matters, such as failure analyses of consumer goods or industrial installations, social media are gaining influence as platforms for discussion, sharing ideas and experience etc. On Linkedin alone there are several dozens of groups, closed or open to the public, that debate and stipulate on failure analysis in general, on specific types of failure or on failure of specific components in particular. Yet, what are the associated risks? Are all group participants sufficiently qualified to give an advise? If you launch a question in these groups, is it wise to assemble your own answer and plan of action based on advises that are usually quite short and sometimes even contradictory? The advises given in these groups should indeed be regarded with lots of caution. And what with the inevitable legal implications and liability issues for everyone concerned?

Read it NOW in “Sense and nonsense of social media in failure analysis”, temporarily FREE download (free untill March 26th 2014): http://elsarticle.com/1ejAE86

 

Authors:

Dr. ir. F.J.H. Vos, Founder and General Manager Materials Consult bvba

Sam Verbeke, Attorney at law, Partner at Nelissen Grade Lawyers, Leuven (B)